SL - spärrskolan
SL, which operates the public transport system in Stockholm City, wanted to make their travelers take the big entrance if traveling with children, dogs or big luggage. With that in mind an animated campaign was created to show in a playful way, what happens if you accidentally choose the small entrances suited only for one person at a time.
During my internship at Good Motion I took part in this project. I assisted in the character development together with the lead artist Marcus Melin. Marcus also modeled and animated the characters. The rigging was made by Nathalie Ohlson Timoudas. I did modeling of the travelers items, i.e the bag and the dog.
The campaign was screened across the metro system, on print and screens.
Studio: Good Motion
Client: Storstockholms Lokaltrafik